Bloggeries is going to look at a blog in a unique niche today, and the blog is called the Avelient Bio Pharm Blog. This Bio Pharm Blog is run by Mariano Di Fabio and Scott Alexander, who have a wealth of experience in this industry. Mariano blogs with over 10 years experience as a consulting professional in the Pharmaceutical industry, and he joined with his business partner Scott to create Avelient. Avelient is a a project-oriented, full service IT Solutions Provider, specializing in team-based service delivery for Pharmaceutical companies in New York and New Jersey and the blog is a reflection of their work. The blog is used as a forum for readers to discuss ideas and opinions in the industry. You can see this for yourself through any of their recent bloggeries: $10,000 Health Challenge to Big Pharma, Back to Virtuality, Spurious Motivation, Drinking Other’s Prescriptions, Morphing Blood, and Professional Lab Rats.
The blog offers a clean layout and design which ordinarily would make navigation easy, however there is little blog meat on this blog making navigation cumbersome. Bloggeries are left marginalized in black text on white background with a beige border. In the right navigation system you will find a tag cloud, a Biopharm Books and Products menu, Directory Widgets, AdSense, Blog Calendar, Contributors Menu, and Related Groups Menu. While I see a lot of interesting information related to the niche located on the blog, I do not see many features that the blog could use to connect with its readership. Things of this nature would include Recent Comments Menus, Categories Menu, and general blog meat. Each bloggery is also very textual with little to no pictures associated within the bloggeries, making the blog a little to informational. In order to lessen this effect, some graphics within posts may help.
Overall I give this blog a 2.4/5 as it is a good blog just seriously lacking in several areas. From an appearance perspective, the blog is far too texty, and while it offers a clean layout, some graphics would add to its appearance. A graphic here and there would do wonders to interst the first time reader; I couldn’t even find an image to attach for this blog review… Content wise the blog does great with well written content that the readers can connect to, however, activity is hurting this blog as well. This blog has two bloggeries from June on the main page, but nothing more recent than that since April. This kind of activity is not enough to sustain a readership and the blogger needs to get on the updates. The blog offers a unique enough niche that it can target with more consistent content, and with a few tweaks to the navigation and organization of the blog, it could develop a healthy readership in order to see some growth and success.
-Chrissie