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Technology

Marc Leder – How to Significantly Grow Your Instagram Following 

Are you looking to boost your company’s Instagram profile?

Looking to become an Instagram influencer? If so then we have some great tips for you on how to do just that. My good friend Marc Leder is an expert in this and I have watched him for many years as he has unlocked the power of many social media channels and helped people to achieve their goals.

Marc is someone who just understands how algorithms work and he is also a marketing expert. Through the use of his abilities he has helped many clients to grow their following, and here is how you can do it too. 

Forget the Algorithm 

Don’t get hung up on what Instagram ranks as shareable content, you should create every piece of content as though it is going to be seen by every single follower on your list. In doing this you can ensure that the content is of a very high quality and you can also keep yourself focused. As Marc always tells me, nobody can really predict what the algorithm will do, so there is no point in getting hung up on it. 

Engage

You have to be engaging with both current followers and potential followers in order to grow your list. Remember that this is a community, the clue is in the title of ‘social’. Don’t expect people to come to your page, like it and follow it, if you are not prepared to give them something back in return.  

Geo-Tagging 

A super simple tip to increase followers is geotagging, which essentially marks a piece of content with a location. This will increase the chance of people in your locality following your page, which could see it get a significant bump in followers. 

Quality and Quantity 

Sometimes the debate comes down to quality over quantity but if you want to grow your list of followers then you need both. Your content should be beautiful and you should be delivering high value to your followers. Furthermore you need to be posting heavily and consistently. We have seen that high volumes of great content has worked for so many in the past and this is always the first thing that Marc talks about when he meets with a new client. It may be time consuming but if you want more followers, this is how you should go about it. 

Niche

It can be tempting to wander away from your niche in order to bring in more followers but this rarely works as those who follow a certain niche are much more likely to show real loyalty. If you are a fashion influencer then don’t start talking about travel, unless it falls within your fashion niche. If you do this then your core base may lose interest, and you’ll be unlikely to get more followers from the travel niche. 

With these tips Marc has transformed many clients’ fortunes on social media, and if you implement them then you can grow your followers with ease. 

Essential travel apps you won’t be able to live without

Of all niches, the smartphone has likely affected travel the most. From trip planning to finding accommodation, the experience of moving about our world has changed considerably in less than a decade.

In this article, we’ll share several apps you need to have on your phone before heading out on your next trip.

1) TripIt

The average trip has a lot of moving parts – this makes it easy for something to get overlooked. When this happens, your stress level can shoot through the roof, which is the last thing you need whether you are travelling for business or pleasure. 

TripIt defuses this to a great degree, as it serves as a hub for almost every scrap of information relevant to your journey.  By forwarding all confirmation e-mails to the app, it provides a neat road map of when you need to be in specific places.

It displays gate information, confirmation numbers, directions to way points, check-in times, and so much more, making it easy to stay on track.

2) Trover

Need some inspiration to plan that trip you’ve been meaning to take for some time? Heading somewhere, but have no idea what to see or do? Trover is here to help you out – billed as the Pinterest for travellers, this app is packed to the brim with suggestions by fellow travellers and locals.

See a photo of a place that looks compelling? Click on it, and a description will pop up, along with a map link that will let you know where to go to find the sight they have identified.  

3) GasBuddy

Consider yourself to be an avid road tripper? Now that gas prices are on the rise again, it is important to know where the good deals are so you can avoid getting hosed at the pump.

GasBuddy makes this task an easy one, as it allows locals to constantly update the price of gas as they go – this helps to keep travellers from out of town from filling up at a station which prices their fuel in a way that takes advantage of unsuspecting travellers.

To incentivize users to keep updating fuel prices, the app owner holds regular raffles for free fuel cards – keep at it, and you may find your travel costs greatly reduced!

4) Hotel Tonight

So, you’ve just arrived in town, only to realize you forgot to book your accommodation beforehand. Or, bad weather has you stranded in an unfamiliar town. Or, you’re a traveller who likes to show up and look for a place just for the thrill of it.

No matter which scenario applies to you, Hotel Tonight is an app you’ll want to have on your phone. You see, the value of a vacant hotel room declines as the evening wears on, as it is better to have a warm body in a bed at a sharply reduced price than none at all.

This app collects these last minute deals and assembles them in their app, allowing you to find a room at a moment’s notice when you need it the most.

5 Great Health and Fitness Apps

Photo credit –  Unsplash

Need to improve the state of your health? As with most sectors of life, apps have been created to help optimize your standing. In this post, we’ll run down five apps that will improve all facets of your well-being.

1) MyFitnessPal

Know you need to lose weight, but don’t know where to start? Downloading MyFitnessPal is a good place to start, as this app allows you to keep track of a metric important to those seeking to shed weight: calories.

While many apps work well for approximating the caloric content of whole foods like grain, meats, fruit, and vegetables, they often fall short when it comes to evaluating the plethora of processed food brands out there, as well as different cuts of meat or types of bread.

Thanks to this app’s gigantic database, it has very few gaps when it comes to foods commonly found on store shelves across the country. As a result, you’ll be able to keep track of your nutrients, helping you to remain in an energy deficit if you are losing weight, or in a reasonable surplus if you are bulking.

2) Couch to 5K

The other part of losing weight is to boost your daily energy expenditure. Heading out your door for a morning jog is an easy and inexpensive way of accomplishing this goal, but without a plan, you might never make it off the couch.

This is where Couch to 5K comes in – it provides a user-friendly interface which encourages people to get off their duff and onto the sidewalk. It not only gives you a framework to which you can refer (warm up – run – cool down), it provides virtual encouragement via four different ‘trainers’.

Together with statistics which grants ongoing quantitative feedback, you’ll have all the motivation you need to eventually get yourself into good-enough shape to run a 5K race.  

3) Strava

Consider yourself a seasoned runner? Strava provides the tools you’ll need to take your game to the next level. A statistician’s dream come true, Strava tracks a whole host of metrics, from distance travelled to average speed.

This will allow you to keep track of your progress as time goes by, giving you the data you need to seek improvements that may give you the competitive edge you’ll need at an upcoming race. 

4) Sleep Cycle

Tired of not getting the sleep you need and deserve? There’s an app for that too, it seems. Sleep Cycle tracks the quality and duration of your beauty rest, noting the noises you make during the night. 

When it senses you are in a light sleep phase close to your chosen awakening time, it will nudge you out of it, as those roused from this state are far more refreshed than those forced out of a deeper sleep cycle.   

5) Calm

Has the hectic pace of your life begun to catch up with you? Help quiet your mind by downloading Calm on your phone. This handy program guides you through meditations and breathing exercises as it plays soothing music, putting your mind at ease as you wind down towards a peaceful sleep.