 Bloggeries is going to look at another fashion blog. This blog is called the Daily Fashion and/or beauty tip blog and is a blog that is full of the beaty and fashion tips that your mother may or may not have told you. The blogger is Cluny Grey, a former instructor of college English and Humanities who also happens to be a jewelry designer. Cluny recommends that you visit the blog every day to get information to match whatever your current look is. Every fashionista can get a taste for what sort of fashion love she offers through any of her recent bloggeries: Lips are In!, Uh oh, Fashion Faux Pas on the Celebrity Scene, Dressing Slim: The Tops that Work, It’s After Labor Day!, Shoes for Fall: The Do’s and Don’ts, Get Ready for Fall!!, Discontinued Products, Wrinkles? A Temporary Fix, Just Say No! Good, good, Water, and Beauty Food.
The site is lacking a little in content, and while this is never good for a blog, for the moment it is helping with its navigation. Bloggeries are left marginalized and are black text on white background and there is a right sided navigation bar. In the navigation bar, you will find an about page, AdSense, Blog Widgets, more AdSense, Previous Posts Menu, Archives Menu going back to January 2006, and some Shopping links. There are labels attached to posts but there are currently no categories menus. Labels are what you would expect for a fashion blog and are keyword friendly for the search engines: Beauty, Beauty Tips, Fall Clothes, Fall Fashion Trends, Fashion, Shopping, and so on. Each bloggery is accompanied by at least one relevant picture, and in most cases more which makes the blog a little easier to read, and definitely more interesting for the topic. The blog also has a steady readership at the time of the last posting, which was in October, so the keyword labels are obviously working very well for it.
I am going with 2.4 for this one however, and this is almost entirely due to its lack of content and activity. The blog has not been updated since October, and this is making the blog look very sparse. Even when it was being updated regularly, the blog was not nearly offering a daily fashion tip as its title suggests, so the blog credibility for the readership more than likely suffered. I also think the appearance scores of the blog is hurt a little by the excessive advertising found in the navigation bar. To tone these down and compliment the graphics with the theme of the blog would more than likely serve the blogger much better. I also might suggest that the Recent Posts Menu be moved a little higher so that readers can see it as one of the first items of the blog, and this may attract a stronger readership. Otherwise, the uniqueness of the blog works well with the strong personal voice of the blogger, so with a few tweaks and some more regular blogging, this blog could do very well.
– Chrissie
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