If you are an artist looking for a way to market your work, you may just want to stop into Indie Design Marketing. Here you are going to find a blog that is dedicated to online promotional techniques for independent clothing and accessory designers. The owner, Alexis, offers a daily dose of ideas and inspiration to help your independent artistic business grow. She offers you insight on publicity, building websites, advertising on the Internet, and any other information she feels an independent designer needs to know. You can check out the quality of the information she provides through the recent posts: Promo Opportunities for Indie Designers; Solving the Sizing Dilemma – Jewelry Designers Edition, Solving the Sizing Dilemma; Why the Rich get Richer; Contrast and Conquer; $7 will get you 24 hours worth of Indie-Geared Publicity; Old School Marketing, Meet New School Marketing, and Product Photo Problems from a Bloggers Perspective.
Navigation on this site is very easy. Posts are left marginalized with black text on white background, and links highlighted in blue. There is a right navigation bar where you will find all the blog goods. Read the about page, and check out the archives or subscribe to the feed or email subscription service. The blog has a few categories that may interest the indie-designer, including 101 details, All about publicity, Blog-o-nomics, Can’t miss this, and Get the Sale. There is also a healthy blogroll in the works, which, considering this is a fairly young blog is indicative that marketing efforts are working very well. I did not see any pictures on the blog, given that it is a designer blog, I think that would add an additional element here that would interest the readers.
I will go with a 3.3 here. I like that there is regular content, but am thinking daily content for such a new blog may keep readers a little more hooked. I think the content itself is outstanding and very well written. It also clearly comes from a reliable source as Alexis has done very well herself on the subject matter and is teaching her readers accordingly. She has a good blogroll going which shows her marketing efforts are successful, as do the regular comments she is getting on her posts. Uniqueness and navigation scores are very good as well, as this blog is easy to navigate and offers a fresh perspective on an old topic. I would like to see some pictures to spice up the blog a little bit, but otherwise, this blog is doing very well so far in its youth, and should only expect continued growth and success.