Bloggeries is going to look now at a blog that is dedicated to trade shows. The blog is known as the Trade Show Display Exhibits Blog and is located on its own domain at . The blog is generally a blog all about trade shows, so anything you ever wanted to know about trade shows you can find at this blog. Learn how to prepare for a trade show, about upcoming trade shows, how to market your trade show and so much more. To get an idea for what the Trade Show Display Exhibits Blog is about, have a look at any of their recent bloggeries: Trade Show Giveaways and Promotional Marketing Items; Trade Show Marketing, Post-Show Follow Up; Marketing Matters Within the Confines of my Cubicle; CotC – Carnival of the Capitalists December 3rd, 2007; Exhibitors and Trade Show Attendees; Marketing Stand Out at Trade Shows; Diving into Exhibiting; Dog Day at the Catalyst Exhibits, The Duchess Rides In; and 2008 Trade Show Preparation – How to Plan for a Tradeshow.
The blog is very simply laid out which makes it just as simple to navigate. Bloggeries are right marginalized and appear in white text on a black background with dark gray bordering. In the left navigation bar you will find a Blogroll, Archives, Pull Down Categories Menu, Blog Visitors widget, and Trade Show Blog Feed which is essentially the Recent Posts Menu. There are few pictures accompanying the bloggeries but you will find some on the odd post. The blog is almost entirely content with little extras in there to distract the readers so again, this makes navigation very easy. I might suggest then adding more entries to the Blog Feed Menu, as this will fill up some space on the blog a little more.
Overall I will give this a 3.4. This is a good blog but it seems to be lacking some punch. I might consider changing the theme as the grey and black is not appealing on the eyes. The blog is very texty with few pictures and the darkness of the background and borders makes this a difficult read from an appearance perspective. Navigation scores are okay, though I do recommend adding some more content in the navigation bar just to bulk the blog up a little bit, as it is currently a little sparse. The blog could also benefit from an About page which could be an addition to this navigation bar. Activity could also use some work, as there is no consistency to this either. Bloggeries are coming in every few days to a couple of weeks in between. I suggest some more regular content to sustain whatever readership the blog currently has. Overall however, this is a unique blog that is not unappealing, it just needs some work to spice itself up in order to see some future growth.
-Chrissie